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1 test en marketing
= test en mercadeo тест в практике маркетинга -
2 test en marketing
сущ. -
3 test di marketing
сущ.1) экон. маркетинговый тест -
4 test en mercadeo
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5 test
1 noun∎ to carry out tests on sth effectuer des tests sur qchtest certificate certificat m d'essai(b) (of reaction, popularity) évaluation fMARKETING test area zone f ou région f test;MARKETING test city ville-test f;MARKETING test market marché m témoin, marché test;MARKETING test shop magasin m laboratoire;MARKETING test site site-témoin m(b) (reaction, popularity) mesurer, évaluer -
6 test marketing
Mktgthe use of a smallscale version of a marketing plan, usually in a restricted area or with a small group, to test the marketing strategy for a new product. Test marketing gauges both the success of the marketing strategy and the reactions of consumers to a new product by giving an indication of the potential response to a product nationwide. Test marketing avoids the costs of a full-scale launch of an untested product, but a drawback is that both the product and marketing plan are exposed to competitors. -
7 test
m invar test* * *test s.m. test: fare un test di inglese, to do an English test; test attitudinale, aptitude (o capacity) test; test d'ingresso, di assunzione, entrance test // (econ.): test del consumatore, consumer test; test di marketing, marketing test; test di vendita, sales test; test di fattibilità, feasibility test; test della marca preferita, favourite brand test; test di rendimento, performance test; test motivazionale, motivational test // (inform.) test integrato, built-in test.* * *[test]sostantivo maschile invariabile test (anche psic. scol.), trialsottoporre qcn. a dei test — to put sb. through tests, to test sb
* * *test/test/m.inv.test (anche psic. scol.), trial; test di gravidanza pregnancy test; test attitudinale aptitude test; test clinici clinical trials; sottoporre qcn. a dei test to put sb. through tests, to test sb. -
8 test
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9 test
test [test]test ⇒ 1 (a)-(e) contrôle ⇒ 1 (a), 1 (c) examen ⇒ 1 (b) tester ⇒ 3 (a), 3 (c) analyser ⇒ 3 (b), 3 (f) examiner ⇒ 3 (b) essayer ⇒ 3 (c) vérifier ⇒ 3 (d) contrôler ⇒ 3 (d) mesurer ⇒ 3 (e) évaluer ⇒ 3 (e) éprouver ⇒ 3 (g)1 noun∎ to pass a test réussir à un examen;∎ biology test interrogation f de biologie;∎ to sit or to take a test passer un examen;∎ general knowledge test test m de culture générale;∎ I'm taking my (driving) test tomorrow je passe mon permis (de conduire) demain;∎ did you pass your (driving) test? avez-vous été reçu au permis (de conduire)?∎ to undergo tests subir des tests ou examens;∎ to have a blood test faire faire une analyse de sang;∎ to have an eye test se faire examiner la vue;∎ the lab did a test for salmonella le laboratoire a fait une analyse pour détecter la présence de salmonelles(c) (trial → of equipment, machine) test m, essai m, épreuve f; (→ of quality) contrôle m; Marketing (→ of reaction, popularity) évaluation f;∎ to carry out tests on sth effectuer des tests sur qch;∎ all new drugs undergo clinical tests tous les nouveaux médicaments subissent des tests cliniques;∎ a test for noise levels un contrôle des niveaux sonores;∎ to be on test être testé ou à l'essai;∎ to put sth to the test tester qch, faire l'essai de qch(d) (of character, endurance, resolve) test m;∎ a good test of character un bon test de personnalité, un bon moyen de tester la personnalité;∎ to put sb to the test éprouver qn, mettre qn à l'épreuve;∎ his courage was really put to the test son courage fut sérieusement mis à l'épreuve ou éprouvé;∎ it's the first major test for the Prime Minister c'est la première fois que le Premier ministre est réellement mis à l'épreuve;∎ to stand the test se montrer à la hauteur;∎ also figurative test of strength épreuve f de force;∎ to stand the test of time durer, résister à l'épreuve du temps;∎ her books have certainly stood the test of time ses livres n'ont pas pris une ride∎ it's a test of union solidarity c'est un test de la solidarité syndicale;∎ it will be a test of popularity for the new leader ce sera un test de popularité pour le nouveau dirigeant;∎ the by-election will be a good test of public opinion l'élection partielle représentera un bon test de l'opinion publiqued'essai(a) (examine → ability, knowledge, intelligence) tester, mesurer; School (→ pupils) tester, contrôler les connaissances de;∎ we were tested in geography nous avons eu un contrôle de géographie;∎ she was tested on her knowledge of plants on a testé ou vérifié ses connaissances botaniques∎ to have one's eyes tested se faire examiner la vue;∎ figurative you need your eyes tested or British testing! il faut mettre des lunettes!;∎ to test sb for AIDS faire subir le test de dépistage du sida à qn;∎ to test an athlete for steroids faire subir des tests à un athlète pour détecter l'usage de stéroïdes(c) (try out → prototype, car) essayer, faire l'essai de; (→ product) essayer; (→ weapon, procedure) tester; (→ drug) tester, expérimenter;∎ none of our products are tested on animals nos produits ne sont pas testés sur les animaux(d) (check → batteries, pressure, suspension) vérifier, contrôler∎ the day of action will test union solidarity la journée d'action permettra de mesurer ou d'évaluer la solidarité syndicale∎ the water was tested for phosphates on a analysé l'eau pour en déterminer le taux de phosphates;∎ to test food for starch rechercher la présence d'amidon dans les aliments;∎ figurative to test the water tâter le terrain(g) (tax → machinery, driver, patience) éprouver, mettre à l'épreuve;∎ to test sb to the limit pousser qn à bout ou à la dernière extrémité;∎ to test sb's patience to the limit mettre la patience de qn à rude épreuve∎ to test for salmonella faire une recherche de salmonelles;∎ to test for AIDS procéder à un test de dépistage du sida;∎ to test for the presence of gas rechercher la présence de gaz∎ she tested positive for AIDS son test de dépistage du sida s'est révélé positif∎ testing, testing! un, deux, trois!►► Law & History the Test Act = loi anglaise de 1673, abrogée en 1828, interdisant aux catholiques l'accès aux postes gouvernementaux et à la fonction de député;test area région f test;test ban interdiction f des essais nucléaires;test ban treaty traité m de prohibition des essais nucléaires;test bench banc m d'essai;British Television test card mire f;Law test case affaire f qui fait jurisprudence;∎ the trial has come to be regarded as a test case in environmental law ce procès a acquis force de précédent dans le domaine de la protection de l'environnement;∎ figurative doctors regard her experiences as a test case for some of their theories les médecins estiment que ses expériences vont leur permettre d'éprouver ou de mettre à l'épreuve certaines de leurs théories;test certificate certificat m d'essai;Television test chart mire f (de réglage);Marketing test city ville f test;test drive essai m sur route;∎ to go for a test drive essayer une voiture;Aviation test flight vol m d'essai;test market marché-test m, marché m témoin;British test match match m international, test-match m;American Television test pattern mire f (de réglage);Music test piece morceau m imposé ou de concours;test pilot pilote m d'essai;test run essai m;∎ to go for a test run faire un essai;test shot lancement m d'essai;test signal signal m de mesure;test site site m témoin;Cars test track piste f d'essai;test tube éprouvette f(a) (idea, theory) tester(b) (prototype, product) essayer, mettre à l'essai;∎ these products are tested out on animals ces produits sont testés sur les animaux -
10 test
test
1. noun1) (a set of questions or exercises intended to find out a person's ability, knowledge etc; a short examination: an arithmetic/driving test.) prueba, examen, test2) (something done to find out whether a thing is good, strong, efficient etc: a blood test.) prueba, examen, test; análisis (de sangre)3) (an event, situation etc that shows how good or bad something is: a test of his courage.) prueba4) (a way to find out if something exists or is present: a test for radioactivity.) ensayo, prueba5) (a test match.) partido internacional
2. verb(to carry out a test or tests on (someone or something): The students were tested on their French; They tested the new aircraft.) probar, examinar; hacer un análisis- test pilot
- test-tube
test1 n examen / pruebatest2 vb testar / probar / comprobar
test sustantivo masculino (pl un examen tipo test a multiple-choice exam
test sustantivo masculino test
test de calidad, quality test ' test' also found in these entries: Spanish: alcoholemia - análisis - control - ensayar - ensayo - evaluación - examen - graduar - lección - negativa - negativo - positiva - positivo - probar - probeta - prueba - psicotécnica - psicotécnico - suficiencia - testar - verificación - admisión - bebé - citología - comprobación - convivencia - dar - ejercicio - interrogación - Papanicolau - piloto - resistencia - seguro - sondeo - tentar - verificar English: accurately - acid test - aptitude test - attest - blood test - breath test - detest - driving test - ease - polygraph - protest - protester - review - score - smear test - test - test case - test drive - test pilot - test run - test-tube baby - testament - testicle - testify - testimonial - testimony - worried - answer - blood - blow - Breathalyzer - dope - driving - endurance - fail - full - go - grade - graduated - litmus - means - multiple - Pap smear - pass - pilot - positive - quiz - remote - screen - settr[test]1 (trial) prueba2 SMALLEDUCATION/SMALL (gen) examen nombre masculino, prueba; (multiple choice) test nombre masculino3 SMALLMEDICINE/SMALL análisis nombre masculino1 (gen) probar2 (patience, loyalty) poner a prueba3 SMALLEDUCATION/SMALL hacerle una prueba a4 SMALLMEDICINE/SMALL analizar\SMALLIDIOMATIC EXPRESSION/SMALLto stand the test of time resistir el paso del tiempoto take a car for a test drive probar un coche en carreteratest flight vuelo de pruebatest match partido internacionaltest pilot piloto de pruebastest tube probetatest ['tɛst] vt: examinar, evaluartest vi: hacer pruebastest n: prueba f, examen m, test mto put to the test: poner a prueban.• ensayo s.m.• examen s.m.• piedra de toque s.f.• probatura s.f.• prueba s.f.• tanteo s.m.• test s.m.v.• ensayar v.• examinar v.• experimentar v.• probar v.• tantear v.• verificar v.test
I
1)a) ( Educ) prueba f; ( multiple-choice type) test mto do o take a test — hacer* una prueba/un test
to give o set somebody a test — hacerle* or ponerle* a alguien una prueba/un test
b) (of machine, drug) prueba fto put something to the test — poner* algo a prueba
to stand the test of time — resistir el paso del tiempo; (before n) <run, flight> experimental, de prueba
c) (analysis, investigation)blood/urine test — análisis m de sangre/orina
to have an eye/a hearing test — hacerse* un examen de la vista/del oído
2) ( Sport) partido m internacional
II
1.
a) \<\<student/class\>\> examinar, hacerle* una prueba a; \<\<knowledge/skill\>\> evaluar*b) test (out) \<\<product/vehicle/weapon\>\> probar*, poner* a pruebathese cosmetics have not been tested on animals — no se han utilizado animales en las pruebas de laboratorio de estos cosméticos
c) \<\<friendship/endurance\>\> poner* a pruebad) \<\<blood/urine\>\> analizar*; \<\<sight/hearing/reflexes\>\> examinar; \<\<hypothesis\>\> comprobar*to test somebody for something: she was tested for AIDS se le hizo un análisis para determinar si tenía el sida; to test something FOR something: the eggs were tested for salmonella — los huevos fueron analizados para determinar si estaban infectados de salmonela
2.
[test]just testing! — (hum) era sólo para ver qué decías
1. N1) (Scol, Univ) examen m ; (multiple-choice) test m ; (esp for job) prueba f•
to do a test — (Scol, Univ) hacer un examen; (multiple choice) hacer un test; (for job) hacer una prueba•
to fail a test — (Scol, Univ) suspender un examen; (multiple choice) suspender un test; (for job) no pasar una prueba•
to give sb a test (in sth) — examinar a algn (de algo), poner a algn un examen (de algo)•
an oral test — un examen oral•
to pass a test — (Scol, Univ) aprobar un examen; (multiple choice) aprobar un test; (for job) pasar una prueba•
to take a test — (Scol, Univ) hacer un examen; (multiple choice) hacer un test; (for job) hacer una pruebaaptitude, intelligence•
a written test — un examen oral/escrito2) (Aut) (also: driving test) examen m de conducir•
to fail one's test — suspender el examen de conducir•
to pass one's test — aprobar el examen de conducir•
to take one's test — hacer el examen de conducir3) (Med) [of organs, functioning] prueba f ; [of sample, substance] análisis m invbreath, fitness, litmus, smear•
it was sent to the laboratory for tests — lo mandaron al laboratorio para que lo analizaran4) (=trial) [of aircraft, new product, drug] prueba fflight I, 1., 1), screen 3.•
they want to ban cosmetics tests on animals — quieren prohibir las pruebas de cosméticos en animales5) (fig) prueba fhe now faces the toughest test of his leadership — ahora se enfrenta a la prueba más difícil durante su periodo como líder
holidays are a major test of any relationship — irse de vacaciones es una de las pruebas más difíciles a la que se somete cualquier relación
acid, endurance•
to put sth to the test — poner or someter algo a prueba6) (Cricket, Rugby) (also: test match) partido m internacional2. VT1) [+ student, pupil] examinar; [+ candidate] (for job) hacer una prueba a; [+ knowledge] evaluar; [+ understanding] poner a prueba•
to test sb on sth — (Scol, Univ) examinar a algn de algo; (esp for job) hacer una prueba de algo a algn; (for revision) hacer preguntas de algo a algn (para repasar)can you test me on my French/spelling? — ¿me haces preguntas de francés/ortografía?
2) (Med) [+ blood, urine, sample] analizar•
to have one's eyes tested — hacerse una revisión de la vista•
to test sb/sth for sth, to test sb for AIDS — hacer la prueba del SIDA a algnto test sb for drugs — (gen) realizar pruebas a algn para comprobar si ha consumido drogas; [+ athlete, sportsperson] realizar el control antidoping a algn
my doctor wants me to be tested for diabetes — mi médico quiere que me haga un análisis para ver or frm determinar si tengo diabetes
the urine is tested for protein — se hace un análisis de orina para determinar el contenido de proteínas
3) (=conduct trials on) [+ aircraft, weapon, new product, drug] probar•
all our products are tested for quality — probamos la calidad de todos nuestros productos•
to test sth on sth/sb — probar algo con or en algo/algnnone of our products are tested on animals — ninguno de nuestros productos se prueba con or en animales
4) (=check) probar- test the waters5) (fig) (=put to the test) [+ person, courage] poner a pruebahis resolve will be tested to the limits this week — su resolución se pondrá a prueba al máximo esta semana
3.VI (=conduct a test)testing, testing... — (Telec) probando, probando...
•
it is a method used to test for allergies — es un método utilizado en pruebas de alergia•
just testing! — hum ¡por si acaso pregunto!•
to test negative/ positive (for sth) — dar negativo/positivo (en la prueba de algo)4.CPD(nuclear) test ban N — prohibición f de pruebas nucleares
test ban treaty N — (also: nuclear test ban treaty) tratado m de prohibición de pruebas nucleares
test card N — (TV) carta f de ajuste
test case N — (Jur) juicio m que sienta jurisprudencia
test cricket N — críquet m a nivel internacional
test data NPL — resultados mpl de prueba
test-drivetest drive N — (by potential buyer) prueba f en carretera; (by mechanic, technician) prueba f de rodaje
test flight N — vuelo m de prueba, vuelo m de ensayo
test marketing N — pruebas de un producto nuevo en el mercado
test marketing has already shown the product to be a great success — las pruebas realizadas en el mercado ya han mostrado que el producto tiene un éxito tremendo
test match N — (Cricket, Rugby) partido m internacional
test paper N — (Scol, Univ) examen m ; (multiple-choice) test m ; (Chem) papel m reactivo
test pattern N (US) (TV) — = test card
test piece N — (Mus) pieza f elegida para un certamen de piano
test pilot N — piloto mf de pruebas
test run N — (lit) vuelta f de prueba, prueba f ; (fig) puesta f a prueba
test tube baby N — bebé mf probeta
- test out* * *[test]
I
1)a) ( Educ) prueba f; ( multiple-choice type) test mto do o take a test — hacer* una prueba/un test
to give o set somebody a test — hacerle* or ponerle* a alguien una prueba/un test
b) (of machine, drug) prueba fto put something to the test — poner* algo a prueba
to stand the test of time — resistir el paso del tiempo; (before n) <run, flight> experimental, de prueba
c) (analysis, investigation)blood/urine test — análisis m de sangre/orina
to have an eye/a hearing test — hacerse* un examen de la vista/del oído
2) ( Sport) partido m internacional
II
1.
a) \<\<student/class\>\> examinar, hacerle* una prueba a; \<\<knowledge/skill\>\> evaluar*b) test (out) \<\<product/vehicle/weapon\>\> probar*, poner* a pruebathese cosmetics have not been tested on animals — no se han utilizado animales en las pruebas de laboratorio de estos cosméticos
c) \<\<friendship/endurance\>\> poner* a pruebad) \<\<blood/urine\>\> analizar*; \<\<sight/hearing/reflexes\>\> examinar; \<\<hypothesis\>\> comprobar*to test somebody for something: she was tested for AIDS se le hizo un análisis para determinar si tenía el sida; to test something FOR something: the eggs were tested for salmonella — los huevos fueron analizados para determinar si estaban infectados de salmonela
2.
just testing! — (hum) era sólo para ver qué decías
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11 ♦ test
♦ test (1) /tɛst/n.1 esame; prova; saggio; esperimento; collaudo; test; visita (medica): to take a test, dare un esame (o una prova); The teacher gave us a maths test, il professore ci fece un esame di matematica; (autom.) driving test, esame di guida; The delay was a severe test of my patience, il ritardo ha messo a dura prova la mia pazienza; (mil.) atomic tests, test nucleari; an eye test, una visita oculistica; to fail a test, non superare un esame; to pass a test, superare una prova (o un esame); to undergo a test, essere sottoposto a una prova2 (fig.) pietra di paragone; metro; criterio; norma: Success is not a fair test, non è giusto giudicare (q. o qc.) in base al successo ottenuto3 (chim.) reattivo; reagente4 (psic.) test; reattivo: aptitude test, test attitudinale; intelligence test, test dell'intelligenza; test del quoziente intellettivo7 (cinem.) provino8 (market.) sondaggio9 (comput.) test; collaudo; controllo● (market.) test area, area campione □ (comput.) test automation software, software per l'esecuzione automatica di test □ (polit.) test-ban treaty, trattato per la sospensione dei test nucleari □ (mecc.) test bar, provetta □ (mecc.) test-bed, banco di prova □ (mecc.) test bench, banco di prova □ (leg.) test case, caso giuridico che serve a creare un precedente □ (rag.) test check, controllo a campione ( di un conto) □ (autom.) test driver, (pilota) collaudatore □ test expert, testista; esperto in test psicologici □ (comput.) test facility, dispositivo per effettuare un test □ (cinem.) test film, provino □ (miss.) test firing, lancio di prova □ (comm.) test marketing, marketing di prova □ ( sport) test match, incontro internazionale (di cricket, rugby, ecc.: nel cricket dura 5 giorni) □ (comput.) test mode, modalità di test □ test paper, foglio con il testo della prova d'esame; (leg.) campione di scrittura per esame grafologico; (chim.) carta reattiva, cartina di tornasole □ (TV) test pattern, monoscopio ( l'immagine) □ (aeron.) test pilot, pilota collaudatore □ (edil.) test pit, scavo di prova □ (autom.) corsa di prova □ test stand, banco di prova □ (autom.) test track, pista di prova □ (chim.) test tube, provetta □ test tube baby, bambino (concepito) in provetta □ to put sb. [st.] to the test, mettere q. [qc.] alla prova □ to be put through a test, subire una prova; sostenere un esame □ to stand the test of time [of wear], reggere alla prova del tempo [dell'usura]FALSI AMICI: test non significa testo. test (2) /tɛst/n.(zool.) guscio, conchiglia ( di molluschi, ecc.).♦ (to) test /tɛst/A v. t.1 provare; saggiare; verificare; esaminare, fare un esame a (q.); sottoporre a un test; testare; mettere alla prova; collaudare: (med.) The doctor tested my hearing, il medico mi fece un esame audiometrico; to test candidates, esaminare candidati; The difficult task tested my capacities, quel difficile compito ha messo alla prova le mie capacità; to test for, fare un test alla ricerca di (qc.); to test blood for signs of the disease, esaminare il sangue per scoprire una malattia; to test out, esaminare a fondo; testare bene; verificare ( una teoria e sim.)4 (market.) sondare5 (comput.) testare; collaudare; controllareB v. i.(med., sport) risultare a un test: to test positive [negative], risultare positivo [negativo] a un test. -
12 marketing
marketing s.m. (econ.) (tecniche di vendita) marketing: marketing di massa, mass marketing; marketing di prova, test marketing; marketing dei servizi, service marketing; ricerca di marketing, marketing research (o analysis); marketing mix, combinazione dei fattori di marketing, marketing mix; accordo di marketing, marketing agreement; costo di marketing, marketing cost; direttore dell'ufficio di marketing, marketing manager (o director); addetto al marketing, marketing man; controllo di marketing, marketing control; strategia di marketing, marketing strategy (o policy).* * *['marketing]sostantivo maschile invariabile marketing* * *marketing/'marketing/m.inv.marketing. -
13 test marketing
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14 test marketing
Englisch-Deutsch Fachwörterbuch der Wirtschaft > test marketing
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15 test de comercialización
• test lot• test marketing• test negativeDiccionario Técnico Español-Inglés > test de comercialización
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16 test area
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17 test area
zone f ou région f test -
18 test city
ville-test f -
19 test market
marché m témoin, marché test -
20 test shop
magasin m laboratoire
См. также в других словарях:
test — The event of a price movement that approaches a support level or a resistance level established earlier by the market. A test is passed if prices do not go below the support or resistance level, and the test is failed if prices go on to new lows… … Financial and business terms
Marketing research — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing research mix — Marketing Key concepts Product marketing · Pricing … Wikipedia
Test data exclusivity — refers to protection of clinical test data required to be submitted to a regulatory agency to prove safety and efficacy of a new drug, and prevention of generic drug manufacturers from relying on this data in their own applications.… … Wikipedia
test-market — ˈtest ˌmarket verb [transitive] MARKETING to introduce a new product or service in a small area of a country to find out whether people are likely to buy it when it becomes more widely available: • The brewery will test market a new light beer in … Financial and business terms
test-marketing — test market UK US noun [C] MARKETING ► a particular area or group of people chosen for a limited introduction of a new product or service, new advertising campaign, etc. to test how people will react when it becomes available in more places: »70% … Financial and business terms
test market — ➔ market1 * * * test market UK US noun [C] MARKETING ► a particular area or group of people chosen for a limited introduction of a new product or service, new advertising campaign, etc. to test how people will react when it becomes available in… … Financial and business terms
Marketing management — Marketing Key concepts Product marketing · Pricing … Wikipedia
test marketing — / test ˌmɑ:kɪtɪŋ/ noun marketing a product in a specific area or to a specific audience to test the validity of the approach before launching a nationwide marketing campaign … Marketing dictionary in english
Marketing research process — is a set of six steps which defines the tasks to be accomplished in conducting a marketing research study. These include problem definition, developing an approach to problem, research design formulation, field work, data preparation and analysis … Wikipedia
test run — UK US noun [C] MARKETING ► if you give a machine, product, process, etc. a test run, you try it to see if it works correctly: give sth/do/conduct a test run »They conducted a test run of the questionnaire before sending it out to their client… … Financial and business terms
